Social Media Analytics

We love doing integrations, collecting data, and using AI to analyze the dataset.

We helped to build a platform which collects data for brands from various social media endpoints and aggregate it into meaningful dashboards. Brands can get a real time view of how social media is reacting to their new product launches and marketing campaigns.

The Challenge

Brands needed a unified platform to monitor their social media presence across multiple platforms in real-time. The challenge was to aggregate disparate data sources, apply AI-powered sentiment analysis, and present actionable insights through intuitive dashboards.

Our Solution

We developed a comprehensive social media analytics platform with:

• Real-time data collection from Facebook, Twitter, and Reddit APIs
• AI-powered sentiment analysis using natural language processing
• Custom dashboard builder for different stakeholder needs
• Automated alert system for brand mentions and trends
• Historical data analysis and trend prediction
• Competitor benchmarking and comparison tools
• Exportable reports and data visualization

Results

The platform enabled brands to respond to social media trends 70% faster, with sentiment analysis accuracy exceeding 92%. Marketing teams gained valuable insights that improved campaign ROI by 45%, while the automated reporting saved over 20 hours per week in manual data compilation.